Discover the Story Behind Our Booth Design

His depiction of the Central Dogma of Biology is both scientifically accurate and visually stunning, capturing the complex beauty of the cellular processes that take place within us and in the world around us. Goodsell’s artwork serves as a focal point, illustrating the foundational principles that underpin all our products, from genomics to drug discovery.

To learn more about the artist and the artwork, check out one of our latest blogs: The Central Dogma of Promega: The Story and Science Behind Our Kit Packaging Design - Promega Connections

As we began developing the booth build, we were driven by a strong commitment to our corporate sustainability goals. We have incorporated several sustainable elements into the design, including:

• Booth Materials: Employee-donated t-shirts, sheets and pillows were upcycled in the tabletop and booth materials.
• Lighting: Over 800 repurposed microcentrifuge tubes were used to create both a table lamp and hanging pendant lights.
• Backwall: The booth wall is made of sheets of non-toxic, flame-retardant, 100% recyclable paper that is both strong and portable. The wall is sourced from Molo Design Limited, a design studio focused on creating sustainable and durable materials.
• Flooring: The booth floor is comprised of recycled nylon, post-consumer carpet tiles that can be reused at every show. The tiling is sourced from FLOR, a flooring company with a Return and Recycle Program.
• Tables: We upcycled our existing trade show tables in an attempt to reduce waste. The sides of the tables were wrapped with tambour wood and the old plastic counter tops were replaced with new wooden ones, made from walnut wood reclaimed from our Madison campus.

Our approach reduces waste, demonstrating that we uphold our sustainability goals without sacrificing creativity. By implementing a universal design across all of our tradeshow booths, we will significantly decrease the development of new materials and reduce our environmental footprint.